5 Super Ways of Cold Calling for Mind-Blowing Sales

A recent survey by Discover.org revealed that around 60% of the people welcome cold calls when they learn something new. They are quick to reply to promotional emails if it has quality stuff. Once a customer agrees to chat over a telephone, it depends on the contact center supervisor to make the best out of it installing the best call center software in the system. 

Eventually, the profitability of a business is the efficacy of cold calls. Many often, it is said that customers do not respond to cold calls. However, adding more and more customers to your LinkedIn and other social network groups generates a favorable response. 

A call center should not miss out any chances to initiate a positive communication with the customers. The latest research study from Vorsight states that 70% of the people are likely to initiate an amicable conversation with the telecallers who are on their friend’s list. 

A contact center should ensure smoother discussions over the telephone by installing appropriate calling devices like call center software solutions within the process. 

1) Short And Sweet: According to a study published on the Yesware portal, more than 70% of the customers use to disconnect a call after listening to first 20 seconds of the telecalling executive. 

So, the telecalling agent should try to prolong the conversation using appropriate vocabulary and shorter sentences.

2) Pitch It Right: The beginning of a cold call shouldn’t sound like as it is directed at sales. It should start with a greeting and other calling etiquette and then finally to a sales pitch. Even if the customers don’t give his nod instantly – at least he could think about it later.

3) Target Customers: A thorough research of the market requires to know your relevant customers. The recent survey by Gartner Group observes that in order to find your potential B2B customers, contacting the logistics and procurement division of various firms will be extremely helpful. Such people manage the buying and procurement decisions in more than 60% of these firms. 

4) Prepare Flexible Calling Scripts: Adaptable calling scripts are necessary. It should not be like regular calling scripts but must be something extraordinary in nature. Integrating the appropriate call center management software is a good way to boost your cold calling strategy. Such programs come with some predefined calling scripts for call center executive’s assistance.

5) Appropriate Timing and Meet: A telecalling executive should call its customers at the convenient timings without making them feel uncomfortable. According to InsideSales.com, Thursday is the best day to pitch for sales. Also, if the customer agrees for a meet, then take the time to meet on a specific date instead of saying next week or Monday and so on.

Let’s take a case study of the quality learning institute, offering higher education to PG (Post Graduate) candidates, launched last year in Nevada, US. The company was confused as for how to get new students. Initially, it asked telecallers to follow the normal procedure of cold calling, but it didn’t yield good response. 

After a couple of months, the telesales team of the institutes came in person with the management board to chalk out appropriate strategies for cold calling. Weeklong deliberations finally got some breakthroughs when the board asked the call center team to find an apt solution independently to the same as the board wanted a quick result.

An experienced executive was leading the call center, and he advised his staff to identify a number of target customers first (read students in such cases who are aspiring to study PG courses). 

The telesales team used newspapers, blogs, social media and websites to generate leads. Soon, many of the leads were successful as a lot of students got admitted to the Institute. The call center followed above-mentioned cold calling techniques. 

No doubt, the flawless connectivity and hassle free telephonic conversation using the best call center software pricing tool that helped the telecalling agent to do live calculations regarding fees, hostel charges, examination duties, service tax and other things in the midst of a live chat. Students were highly satisfied by receiving clear-cut information from the center.